Job Title: Digital Marketing Specialist
Location: Norcross, GA
Contract Position (3-6 months with possible extension)
Work Arrangement: Hybrid (flexible)
Role Overview
We are seeking a Digital Marketing Specialist who will help execute and enhance digital marketing efforts across a variety of channels. This role is ideal for someone who enjoys blending data-driven insights with creative execution to improve digital engagement and customer experiences. The position will focus heavily on owned channels—particularly website and email—while collaborating closely with property teams, internal stakeholders, technology partners, and vendors.
What You’ll Do
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Collaborate with Account Directors and property leadership to support marketing initiatives across multiple locations
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Coordinate with Marketing Communications and property teams to refresh and maintain digital content across channels including email, SMS, mobile applications, and websites
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Build, deploy, test, and optimize digital campaigns using approved assets, ensuring consistency with brand guidelines and digital best practices
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Partner with Commerce, Ticketing, and Marketing teams to manage promotional content, offers, passes, and ticketing information across owned digital platforms
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Apply audience segmentation, personalization strategies, and A/B testing to improve campaign performance
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Identify, troubleshoot, and document marketing technology issues, working with IT and third-party vendors as needed
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Provide guidance and training to property teams on new tools and platform capabilities
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Monitor and maintain digital analytics, tracking pixels, and performance reporting to support continuous optimization
What We’re Looking For
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Bachelor’s degree in Marketing, Digital Media, Communications, Design, or a related discipline
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At least three years of experience working with email marketing or marketing automation platforms; CRM experience is strongly preferred
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Hands-on experience managing website content using a CMS (Umbraco preferred)
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Familiarity with digital asset management systems and email platforms (Wrike and Iterable are a plus)
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Working knowledge of responsive design principles and front-end basics, including HTML and CSS
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Demonstrated experience launching and managing digital marketing campaigns
Skills & Attributes
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Experience with Adobe Photoshop or similar design tools is a plus
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Strong proficiency in Microsoft Office, particularly Excel for reporting and data management
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Ability to juggle multiple priorities and meet deadlines in a fast-paced environment
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Comfortable working independently while collaborating across cross-functional teams
