Senior Manager, Marketing Activation
Contract Position
Location: Remote (US)
The Marketing Activation Senior Manager is a strategic role responsible for guiding multi‑channel marketing programs, ensuring campaigns are designed, executed, and measured with technical and operational excellence. This individual partners closely with campaign, product, creative, and marketing operations teams to align marketing execution with business goals, optimize data flows, and drive measurable performance outcomes.
Key Responsibilities
- Partner with campaign teams to refine strategies and ensure multi‑channel programs (digital, ABM, email, SMS, events/webinars) are supported by the right data and technology.
- Translate campaign objectives into detailed technical execution plans, outlining requirements for targeting, segmentation, lead routing, and performance tracking.
- Design campaign solution architecture including tagging, tracking, segmentation, and audience‑specific systems.
- Build and manage campaign components in Salesforce.
- Oversee configuration of marketing systems (CRM, automation, analytics, CDP, integrations) to ensure accurate data flow and compliance.
- Serve as a liaison across marketing performance, data management, insights, and segmentation teams.
- Coordinate measurement frameworks, campaign tracking, and reporting.
- Deliver dashboards and performance insights with data‑driven optimization recommendations.
- Troubleshoot campaign execution issues and identify opportunities to improve efficiency and effectiveness.
- Stay current on marketing technologies, data privacy requirements, and industry best practices.
Requirements
- Bachelor’s degree in Marketing, IT, Business, or related field (or equivalent experience).
- 10+ years in digital marketing, marketing operations, or technical project management.
- 5+ years working with marketing technology platforms (Salesforce CRM, Marketo/Pardot, CDPs, analytics tools, tagging tools, Funnel.io, Zapier, etc.).
- Proven experience developing technical marketing solutions including tagging/tracking, segmentation, data architecture, and integrations.
- Strong understanding of data flows, marketing analytics, and lead management.
- Demonstrated success managing cross‑functional initiatives in fast‑paced environments.
- Excellent communication, collaboration, and problem‑solving skills.
- Ability to manage multiple complex projects simultaneously.
- Strong background in B2B marketing and revenue-driven strategy.