Senior Healthcare Content Writer
Direct Hire
Hybrid in Atlanta
Our client, a leader in the healthcare insurance space, is seeking a highly skilled and experienced Senior Writer to create compelling, accurate, and engaging long-form healthcare related educational content. This role will ideate and develop in-depth, sophisticated content for a variety of media, focusing on, but not limited to, articles, white papers, reports, presentations, and CME course content. The ideal candidate will have a strong long-form writing background, experience in creating technical and detailed medical and/or healthcare content, and the ability to create written and digital materials that are engaging and at the same time offer valuable educational information.
SPECIFIC DUTIES:
- Research and write articles, white papers, reports, presentations, courses, and other content primary for the website, but channels also could include print, video, social, email, and more.
- Work with analytics team to highlight liability risk and incorporate analytics insights throughout content
- Edit learning content developed by medical and legal faculty.
- Collaborate with the Chief Medical Officer, Director, Advice Content Strategy, and subject matter experts to research and develop ideas for new content.
- Work closely with the marketing team to optimize copy for digital channels, including SEO.
- Deliver work that reflects a careful attention to detail and adherence to legal and brand guidelines.
QUALIFICATIONS, EXPERIENCE REQUIRED:
- A Bachelor’s degree, preferably in English, Journalism, Marketing or communications, with a minimum of 7-10 years’ experience
- Corporate experience with the ability to interact with C-level executives.
- Superior creative and technical writing and grammar skills with proven ability to develop detailed medical or healthcare information into a logical, concise, and compelling narrative
- Experience in medical or healthcare communications and writing with a strong understanding of medical terminology and healthcare industry practices
- Proven ability to translate complex analyses into engaging, clear, and impactful content while documenting analytics methodologies in an accessible and precise manner
- A strong portfolio showcasing ability to think conceptually and creatively.
- Understanding of SEO and writing meta data, keywords, and alt text
- Knowledge of MS Office applications including Word and PowerPoint
- Openness to a rapidly changing and growing environment in which teams, processes, and priorities are evolving regularly
- A self-starter that’s able to work both independently and collaboratively on multiple projects concurrently
- Strong organizational skills and critical attention to detail