Digital Marketing Manager

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Job description

Digital Marketing Manager

Overview
We are seeking a data-driven Marketing Manager to lead content strategy and digital demand generation efforts for a technology-focused business unit. This role is responsible for driving site traffic, converting visitors into leads, and optimizing campaign performance through content creation, automation, and analytics. The position works cross-functionally with marketing, creative, and product teams.

Responsibilities

  • Develop and manage content that attracts and engages a qualified audience, including blogs, reports, webinars, infographics, and additional awareness/consideration-stage materials.

  • Partner with creative teams to produce high-value assets such as ebooks, videos, case studies, and whitepapers.

  • Drive new lead generation—particularly marketing-qualified leads—by optimizing calls-to-action, landing pages, and other lead generation channels.

  • Enhance and maintain marketing automation and lead nurturing workflows, including emails, forms, segments, CTAs, social posts, and landing pages.

  • Publish blog content regularly to support campaigns and increase site visibility through SEO, social media, and subscriber engagement.

  • Grow and nurture the subscriber base by delivering helpful and relevant content tailored to audience needs.

  • Improve organic search performance through ongoing SEO optimization.

  • Collaborate with product teams to communicate product updates and educate internal and external stakeholders on product features and benefits.

  • Produce product-focused content such as website copy, landing pages, blog posts, and sales enablement materials to support market positioning.

Qualifications

Required:

  • BA/BS degree or equivalent experience in marketing

  • 3+ years of experience in B2B digital marketing or content marketing

  • Strong communication skills and creative thinking abilities

  • Ability to leverage data to drive marketing decisions

Preferred:

  • Degree in Marketing or Communications

  • Experience with SEO, Google Analytics, and LinkedIn Ads

  • Familiarity with SaaS or IoT markets
  • 2+ years of experience using HubSpot for automation, blogging, and workflow-based lead nurturing

Job details

Job type Full-time

Location Smyrna, GA

Reference JOB-4795

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