Business Analyst – Senior

We are seeking a Senior Business Analyst to support a high-impact portfolio of marketing campaign initiatives. This role will partner with a cross-functional team of product managers, engineers, designers, and subject matter experts to drive business outcomes through technology in a fast-paced, agile environment.

This is an excellent opportunity for a strategic, detail-oriented BA who thrives at the intersection of business and technology and enjoys translating complex requirements into actionable deliverables.

Key Responsibilities

Business Analysis & Strategy

• Develop deep expertise in a core business domain and contribute insights at both team and enterprise levels
• Analyze business needs and translate them into scalable, technology-driven solutions
• Conduct current state, future state, and gap analyses across multiple processes and domains

Requirements & Delivery

• Lead requirement gathering efforts for large, complex initiatives
• Author user stories, features, and business requirements documentation (BRDs)
• Collaborate across teams to ensure alignment on requirements and priorities

Agile Execution

• Partner with cross-functional teams in an Agile/Scrum environment
• Act as a key point of contact throughout the development lifecycle
• Support backlog refinement, sprint planning, and ongoing delivery efforts

Testing & Implementation

• Coordinate and support test planning and execution
• Ensure business validation and sign-off for solutions
• Facilitate communication between stakeholders to ensure successful implementation

Leadership & Collaboration

• Mentor junior analysts and contribute to team best practices
• Work independently while driving initiatives forward
• Communicate effectively with technical and non-technical stakeholders

Required Qualifications

• Bachelor’s degree
• 4–5+ years of Business Analyst experience
• Strong experience with Agile/Scrum methodologies
• Proficiency with Atlassian JIRA
• Expertise in requirements gathering and documentation (BRDs, user stories)
• Proven experience with gap analysis and process evaluation
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience with Salesforce Marketing Cloud
• Background in marketing or campaign-driven initiatives
• Exposure to process flow documentation and process mapping
• Strong technical acumen and ability to work closely with engineering teams

Technical Skills

• JIRA
• Power BI (intermediate)
• Adobe Analytics (intermediate)
• SQL (intermediate)
• Process Mapping & Documentation
• Test Planning & Execution

What You’ll Bring

• Ability to solve complex problems and think strategically
• Strong analytical mindset with attention to detail
• Confidence in leading cross-functional discussions
• Ability to synthesize multiple data sources into clear recommendations
• A proactive, ownership-driven approach to work

Why Join?

• Work on impactful, customer-facing marketing initiatives
• Collaborate with a highly skilled, cross-functional product team
• Gain exposure to modern marketing technologies and data-driven decision-making
• Opportunity to influence strategy and delivery in a dynamic environment