Title: Business Analyst – Senior (Marketing Technology Initiatives)
Location: Milwaukee, WI
Type: Hybrid (3 days onsite per week)
Duration: ASAP – 12/31/2026
Perks: Competitive Rates, Benefits, free daily lunch when onsite
Job Description:
We are a team of eight product professionals seeking a Senior Business Analyst to support marketing campaign initiatives. This role will partner with product managers, engineers, designers, and subject matter experts in an Agile-Scrum environment to deliver technology solutions that drive business outcomes.
Key Responsibilities
- Business Analysis & Expertise: Conduct current state, future state, and gap analysis across multiple processes and domains.
- Requirements Gathering: Lead requirements sessions for complex initiatives; document business requirements and author user stories/features.
- Testing & Validation: Coordinate business test planning and execution; ensure sign-off for medium to large efforts.
- Leadership & Collaboration: Mentor other analysts, provide guidance on best practices, and act as a key liaison between business and technology teams.
- Project Management: Apply advanced project management skills to lead and complete work streams effectively.
Must-Have Skills
- Agile-Scrum methodology experience
- Proficiency with Atlassian JIRA
- Business Requirements Documentation (BRD)
- Strong communication and stakeholder management skills
Nice-to-Have Skills
- Process flow documentation
- Salesforce Marketing Cloud experience
- Technical acumen and ability to translate technical business requirements
Qualifications
- Bachelor’s degree
- 4–5 years of prior experience in business analysis
- Deep familiarity with Agile/Scrum development environments
- Ability to solve complex problems and provide strategic insights
Tools & Technologies
- Atlassian JIRA
- Adobe Analytics
- Microsoft Power BI
- SQL (Intermediate)